Skoda reveals its VisionD Concept at the Geneva Motor Show

Modern styling with simpler design cues is what makes the "VisionD" Concept a glimpse into the future of Skoda cars

A first glance at Skoda’s new design concept does stir up thoughts of a mid-sized Laura, with some minor tweaks to the exterior styling with respect to the overall proportions, shinier radiator grille and the slimmer headlights.

But what makes the Czech car makers ‘VisionD’ experiment a little different from the other concept cars present at the 81st Geneva Motor Show is what it represents visually for Skoda’s future car models. Being the very first ‘flesh and blood’ prototype from Skoda to carry its newly conceptualized corporate logo, the Vision D is representation of Skoda’s very special facelift on its existing line up of cars for international markets. That being said, the “VisionD” does bring forth the brand’s new direction towards extending its model portfolio and intensifying its activity in Europe, as well in China, India and Russia.

Displaying the “VisionD” concept before an international automobile enthusiastic crowd for the very first time, Skoda is presenting key elements of its new found brand identity, whose distinguishing features are freshness and precision.

Reflecting on Skoda’s plans for the future through the revelation of the “VisionD”, Jürgen Stackmann, the Board Member responsible for marketing and sales, said, “We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers. Škoda is synonymous with attractive cars offering exceptional value for money, countless clever solutions and precisely executed work. All this is clearly reflected by our updated corporate design.”

VisionD Concept: A closer look

The use of modern stylistic elements and the latest technology is a given with a new design concept that makes it way to world automobile stage. However, Skoda’s VisionD Concept outlines the carmakers growth strategy with its clearly defined features, sleek lines and minimalistic attention to detail.

The long wheelbase and short overhangs seen on the VisionD, are in Skoda’s opinion a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty.

The fluent integration of the tailgate underscores the entire car’s sophisticated practicality. The digital interface and advanced level of connectivity on the inside give the VisionD a far more modernistic appeal.

The radiator grille with its unobtrusively shiny finish symbolizes the brand’s aesthetic blueprint, while Skoda’s new chrome finish logo at the front end stands out in the middle of the car as the starting point for all the contours and horizontal lines along the Vision D’s bonnet.

With Skoda all set to implement its new design language on all its future car models, its new corporate identity and chrome finish emblem is also set to be revamped on front and rear of its automobiles from 2012 to match the logo in the design concept presented in Geneva.