Tata Motors unveils its Pixel Concept Car

Tata Motors presents its concept car for Europe at the 81st Geneva Motor Show

The Tata Nano took the automotive world by storm when it was introduced in 2009 and while it was christened the ‘One Lakh Rupee Car’ back in India, a separate international model of the Nano, called the Europa also debuted the same year at the 79th Geneva Motor Show.

This car was made specifically meet the driving needs of its target customers in Europe, and apart from its powerful engine and sporty looks, the international model had a lengthier wheelbase, was larger and offered better emissions and maneuverability as compared to its Indian sibling.

Based on the Nano, Tata Motors has come to into this years Geneva Motor show with futuristic looking concept car based on the Nano platform. Being introduced to the automotive world as the Pixel, this new futuristic concept from the house of Tata is just over three metres in length, and looks spacious enough to comfortably accommodate four adults.

Speaking on the its debut at the 81st Geneva Motor Show, Mr. Carl-Peter Forster, Managing Director and Group CEO of Tata Motors, said, "Tata Motors holds true to its belief that there is an opportunity in Europe for a city car, which is optimal in space, maneuverability and environment-friendliness. The Tata Pixel is a reflection of Tata Motors' idea of what such a car should be."

Powered by a 1.2 litre three-cylinder turbocharged diesel engine, the Pixel is made to be a real performer, and with its optimized aerodynamic drag, low rolling-resistance tyres, stop-start technology, and intelligent battery charging, the Tata Pixel returns European combined cycle (NEDC) fuel economy of 3.4 litres/100km and CO2 emissions of just 89g/km.

Some of the Tata Pixel's one of a kind features include its 2.6 metres turning circle radius thanks to its Zero Turn toroidal traction-drive Infinitely Variable Transmission (IVT).

Exterior highlights include its 'Scissor' doors that rotate upwards to allow passengers to effortlessly enter or exit the Tata Pixel. The Tata Pixel is also designed to provide a high level of connectivity. Key functions are controlled by the driver's smart phone, running 'My Tata Connect', the first integrated human-machine interface (HMI) concept from Tata Motors.