New corporate design to herald the next era of Skoda's growth and development
Auto manufacturers that have been in the business of making cars for as long as Skoda have seen the automotive world evolve and transform into what it represents today. While some automobile manufacturers have revamped their logos and corporate identities in recent times to project a new outlook and direction for themselves, others have brought into existence an entirely new brand that will clearly cater to the future development of its sustainable mobility solutions for the world.
At this year’s Geneva Motor Show, auto enthusiasts will witness a fleet of exciting and futuristic looking automobiles from every corner of the globe, and Czech car maker Skoda has taken this opportunity to reveal to its international audience, it’s newly re-instated corporate logo in an all new chrome finish.
With plans to double its global sales of 762,600 cars by year 2018, Skoda’s new corporate design is a visual expression of its optimism and ambitions for the future. Created by Hamburg-settled CI/CD agency “Syndicate Brand & Corporate Design AG” Škoda’s winged-arrow logo now has a new, sharper design in vivid colours.
The winged arrow in the new design is much larger and more visible. The hue of the winged arrow has been changed from “natural green” to the new lush “Škoda Green”, and the outer area is highlighted with a chrome look. The previously black circle around the winged arrow has been refashioned into a simple chrome design and is now positioned further from the winged arrow, giving the logo an airier, more adventurous impression.
The “Škoda Auto” legend is no longer placed within the circle; it is now clearly visible above the logo. The new font (ŠKODA PRO font), colours, new proportions and new arrangement have resulted in a new logo exuding precision and freshness.
The new Skoda logo will find itself on the front edge of the bonnet and the rear end of Skoda cars 2012 onwards, and the new look will also be phased in at Škoda dealers as the showroom architecture and exterior design of their establishments are given a makeover.
New logo to debut on the Skoda’s Concept Car at Geneva
Amongst a host of other revelations this year, Skoda is offering a glimpse of the future by unveiling a design concept car at the Geneva Motor Show. The design concept with its clearly defined features is an accurate representation of Skoda’s rejuvenated brand image that will very soon be the face of all future Skoda cars.
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