Its official! Ferrari has inked a deal with the Shreyans Group, appointing the latter as the official importer of the 'Prancing Horse' in India.
It sure has been a long wait, but finally one of the most coveted brands from automotive history is making its official debut in India. Ferrari is finally here and for fans the news couldn't have been better.
The Shreyans Group, which incidentally are the importers of Porsche in India, have now been officially appointed at the official importer of Ferrari in India. The company will set up a separate Ferrari India office and will have Ferrari experienced professionals and dealers manage the show. The first Ferrari dealership will commence operations in Delhi by early spring and the second dealership, which is scheduled for Mumbai, will open in the second half of 2011.
Ferrari has been contemplating an entry in the Indian market for quite a while and though they tested waters with a trip around India titled the "Magic Discovery Tour of India"a couple of years ago, it was a wait and watch game to see how the company would make its foray in the country. Ferrari is incidentally owned by the Fiat Group, and Fiat and Tata have tie-up, so in fact the ball was in anyone's court to usher in the Ferrari brand, however it seems that Ferrari has chosen the route of Porsche, Lamborghini, Bentley and Rolls-Royce, by appointing an exclusive dealer tie up with the Shreyans Group.
As far as the vehicles for the Indian market are considered, Ferarri will usher in the Ferrari California, 458 Italia,599 GTB Fiorano, as well as the recently launched Ferarri FF. Along with the cars, you can also expect to have a range of some of the best Ferrari merchandise also available at the dealer outlets.
The official pricing for India will be announced once the dealership in Delhi is up and running.
It sure has been a long wait, but finally one of the most coveted brands from automotive history is making its official debut in India. Ferrari is finally here and for fans the news couldn't have been better.
The Shreyans Group, which incidentally are the importers of Porsche in India, have now been officially appointed at the official importer of Ferrari in India. The company will set up a separate Ferrari India office and will have Ferrari experienced professionals and dealers manage the show. The first Ferrari dealership will commence operations in Delhi by early spring and the second dealership, which is scheduled for Mumbai, will open in the second half of 2011.
Ferrari has been contemplating an entry in the Indian market for quite a while and though they tested waters with a trip around India titled the "Magic Discovery Tour of India"a couple of years ago, it was a wait and watch game to see how the company would make its foray in the country. Ferrari is incidentally owned by the Fiat Group, and Fiat and Tata have tie-up, so in fact the ball was in anyone's court to usher in the Ferrari brand, however it seems that Ferrari has chosen the route of Porsche, Lamborghini, Bentley and Rolls-Royce, by appointing an exclusive dealer tie up with the Shreyans Group.
As far as the vehicles for the Indian market are considered, Ferarri will usher in the Ferrari California, 458 Italia,599 GTB Fiorano, as well as the recently launched Ferarri FF. Along with the cars, you can also expect to have a range of some of the best Ferrari merchandise also available at the dealer outlets.
The official pricing for India will be announced once the dealership in Delhi is up and running.
No comments:
Post a Comment